Toy Machine at the Maloof, NYC

A peek behind the scenes of this thing.

Step one: Decide to hold en event at great cost, build a park, rent bleachers, pay people to make it happen.

Step 2: Entice skaters to skate for the chance of big bucks. Ensuring they will try hard and make a compelling story.

J-Lay goes high.

Step 3: After you have spent all that cash buying skate talent, and building a park and all the stuff that goes around it, not to mention advertising, and paying the staff to run it, then you get a TV deal, and sell TV advertising. Judging by the eagerness for people to throw these contests, Maloof's, ESPN, and now Street League, there are Big Bucks to be had in TV advertising.

Win-Win for the skaters I guess. Get flown in to town, skate a fun course, potentially get paid some extra cash. The chance for national TV fame.

"Whatchoo talkin' bout? Who cares!"

I wonder if Kevin is happy he took this job?

Hey Brian Hanson is there to talk with him...

Kevin B finely TM'ed Collin into 7th place, after winning the first day.

"You guys know I can melt this course if I want to?"

J-Lay, The Griff, and Dan-Lu keep the LBC alive in NYC.

Check out why TWS says Toy is the best.
Ed's archives get raided.
JLay and Dan on Vans tour.
Collin and Dan-Lu nailing it.
Matt B and J-Lay at Woodward in China...
Video of Toy Demo in Seattle
Video of Toy Demo in Portland
Austin Stephens Day in the Life in Photos
Aaron Smith's photo blog.
It's cool if it's Cool stuff.

Posted June 7th, 2011 by Foreign wool tastes better in NYC.

JLays stalefish was insane! Want more mega-posts

Posted By: MStone on June 7th, 2011 at 03:46AM PST

Collin is sick!Is it just me or does Collin have a slash thing going on? He needs a beard though. This post was kinda hidden.

Posted By: Josiah Herrera on June 7th, 2011 at 10:13AM PST

too bad that not all pros on the roster skated. whatever happened to nicky trapezoid?

Posted By: square on June 7th, 2011 at 11:27AM PST

I WAS THERE! it was awesome to see everyone skate and i got to talk to dan lu for a brief moment and he gave me a ton of vans stickers! hes a great skater and a great guy. doubt he remembers me out of all the kids he probably got stopped by but anyway.. thought id let everyone know

Posted By: Pawner on June 7th, 2011 at 12:12PM PST

i think leo and colin are bringing some sort of "big time" for toy machine, trapasso to..Daniel is in the eye of everyone.i like it i like it, love for toy machine !

Posted By: Aldo Di Bella on June 7th, 2011 at 01:48PM PST

j lay makes a stalefish look like a method.
collin kills.

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Posted By: vbhncvn on June 11th, 2011 at 04:49AM PST

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Toy Machine at the Maloof, NYC