At first everything was normal, looking for presents for some kids in my family. Then I started noticing the continued influence of skateboarding on product marketing, and how off kilter it is compared to real skateboarding. It seems like the only elements needed to make something "skate" is a kid and a skateboard. They don't have to be doing anything at all really, as long as there is a board and a kid.
Like this folder: A photo of a dude dropping in on a ramp. Really? No tweaked Christ-Air? No Aerial period? Diminished expectations.
Again, A kid and a skateboard. What is he doing? Did they just get a trampoline and set it up in a studio? This was a huge poster! The kid is doing absoluetly nothing. I little piece of me died when I saw this.
Oh yeah, you can tell by the dirt on my wheels that I'm gnarly. And if you weren't sure, look at my face. Do I look like I am messing around? The clothing below me is for "serious" skaters only. If you can't party like me, then don't even shop here.
The same goes for me. What he said but with snowboarding.
Now that I can buy a mini Hubba Hideout, why would I need to hone my skills, take a trip out to San Francisco, and possibly get hurt trying to skate the real thing? Stupid! I can just sit on my ass and play fingerboard on it. Then when my fingers are warmed up, I'll get 48 million points on my skateboarding video game.
Then I went over to the sporting goods area and saw some very interesting stuff. Great ideas for Toy Machine ads actually! Sneaky meaningless catchphrases is what we are all about!
"Huck Jam" 5 inch "heavy Duty" "heat treated" trucks? What does that mean?
Wheels are a "pro street/park" shape? The shaps is good for both street AND park! Perfect!
9 plys? And wait, the SHAPE is "pro concave w/ double kicktail"? Sweet.
I will be doing a slide show
this Sunday at Family bookstore
in LA. I can answer any questions you may have and sign books too.
And for you people from the northeastern USA, I am in a show at the Center for Photography at Woodstock
if you feel like getting out there!
And check out the coverage of the SLAP Portfolio show
And a binus link: Memory-Screened.
Stay tuned for Part 2 of my trip to Target tomorrow...